Instagram Reelsįacebook and Instagram Reels are actually linked across the apps, which makes sense since they’re both owned by Meta.
Videos published to Facebook Reels are shown in a vertically scrolling feed and can be found in your Feed, Groups, and Menu. (Instagram Reels’ debut, for example, happened in 2020, and TikTok was first released in 2016)īut even though they came slightly after the other apps, Facebook Reels are now available in over 150 countries for content creators worldwide to enjoy. They first rolled out Reels in the US in September 2021 and globally in 2022. They’re often used by content creators, marketers, and influencers.įacebook is a little late to the game when it comes to vertical video content. What are Reels on Facebook?įacebook Reels are short-form videos (under 30 seconds) enhanced with tools like music, audio clips, and effects. Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.
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